Breaking Down Facebook’s Graph Search for Brands
Along with countless fellow social media managers and tech junkies around the globe, I was glued to my computer screen (more so than usual) this past Tuesday afternoon at 1pm EST, waiting with bated...
View ArticleDIY GIF - Twitter Launches Vine
Yesterday, Twitter officially launched Vine, an app that lets users capture and share looping videos that the company bought back in October of 2012. The catch? Clips must be six seconds or less in...
View ArticleThe Real Super Bowl Winner: Social Media Marketing
Super Bowl viewer or not, you’ve probably heard about the 35-minute power outage (and subsequent game delay) that occurred at the start of the second half of the game last night. While much of the...
View ArticleBlast from the Past Marketing: Is it Effective?
Have you seen Microsoft’s new commercial? Dubbed “Child of the 90s,” it is especially worth the minute and a half of viewing time if you, like me, were in fact a child of the 90s. The opening text...
View ArticleSay Cheese! Is Your Brand Camera Ready?
Are you familiar with foodstagramming? You know, when people at restaurants snap photographs of food—be it an artfully arranged stack of macaroons or an especially well-plated entrée—and upload the...
View ArticleMarketing: Where every day is Valentine’s Day
Happy Valentine’s Day to all you lovers and friends out there—whether you’re single, blissfully in love, or somewhere in between, this is a day dedicated to showing the love. And as marketers, we...
View ArticleKickstart your way to awesome PR
Here at GMG, we work with emerging technology companies on a regular basis, and having immersed ourselves in the tech startup world long ago, we’re well acquainted with Kickstarter, the startup that...
View ArticleEnduring PR lessons from this Year’s Oscars
The Oscars may come around only once a year for film’s biggest stars, but the media chatter in the days and weeks following the Oscars can be especially telling for the rest of us—especially PR...
View ArticleUsing Technology to Prevent Elder Abuse
Being 25, I’ll admit that it’s not often that I think about old age. However, living and working in the DC area, it’s hard not to keep up with the latest news about Social Security, Medicare, and all...
View ArticleFrom the Cronut School of Business: Lessons on Launching Your Startup
If you aren’t already familiar with the latest foodie fixation that is the cronut, prepare for your mind to be blown. The cronut, as the name would suggest, is a mix between a croissant and a...
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